For 15 years, HockeyStickMan has been focused on one thing: bringing pro-level hockey gear to players everywhere at prices that actually make sense. Along the way, we kept coming back to the same question.
What if we could take the same kind of customization pros get — names, numbers, and team logos — and make it available to every player, every parent, and every team?
We knew it was possible. We knew players wanted it. And after years of planning, testing, and refining, it’s finally here.
Custom Hockey by HSM is officially live.
Custom Sticks — Just Like the Pros
Starting today, you can get your Pro Blackout stick customized with your own namebar and logo — turned around in less than a week.
No months-long waits. No outrageous price tags. Just a pro-quality stick with your name, number, and logo printed right on it, the same way NHL players get their gear.
We’ve tested this program with teams like Niagara University, several ACHA programs, and even with our own kids. The feedback has been incredible — and we know this is going to be a game-changer for parents, teams, and players at every level.
Beyond Sticks — Jerseys, Bags, Apparel & More
The best part? Sticks are just the beginning.
Whether you’re an individual player looking to rep your name on your twig, or a full team needing custom jerseys, socks, bags, or apparel , we’ve built the infrastructure to make it happen.
Custom hockey gear has always been slow, complicated, and expensive. We’re changing that — with faster turnaround times and pricing that actually works for real players and families.
Celebrating 15 Years with Something New
Launching Custom Hockey feels like the perfect way to celebrate 15 years of HockeyStickMan.
For over a decade, we’ve listened to players, learned what the game actually needs, and made pro-stock gear accessible to the public. Custom Hockey is the next evolution of that mission.
This isn’t a side project. It’s something we’ve dreamed about for years — and we couldn’t be more excited to finally share it with the hockey community.
See It in Action
Check out Joey’s launch video below, where he shows off some of the first custom sticks and explains why this is such a game-changer for players and parents.
